Before I became a teacher, I worked in advertising. Specifically, I worked in direct response advertising. Don’t know what direct response is? Bet you do! Ever seen this?
That’s right! I was the miserable human on this planet forcing infomercials on you! (My apologies, people.)
What a lot of people don’t realize about direct response advertising is that it can be just as pricey as regular advertising. Not only that, but a lot of people don’t realize what counts as direct response. For instance, religious programming, like Joel Osteen or Creflo Dollar, is counted as direct response. Those preachers pay big bucks to a media company who then reps them out to different stations/brokers for airtime. That airtime doesn’t come cheap either. Good Christians are alive and well…and charging millions of dollars to help spread the word of Jesus.
Part of why I left advertising for teaching is because I couldn’t stand the fact that people were spending millions of dollars on hour-long advertisements for Feed the Children instead of, you know, spending that money on feeding the children. Teaching appealed to me because it wasn’t about money and making someone richer, it was about helping and making a difference in this world. I never, ever thought that I’d have the feeling money was blown on commercials that could have been directly helping students while working in education. I thought I was safe. After all, schools don’t make commercials. They have no vested interest in advertising anything other than the first day of school.
So, imagine my surprise when I started getting bombarded with Rahm Emanuel’s friends’ awesome “infomercials” about greedy, money-grubbing teachers and how kids are getting a fair deal post-strike (because teachers don’t care about kids, but Rahm does!). And then, to find out that his wealthy friends are paying millions of dollars to run these ads? It’s like I got jolted back into time by about 10 years. Why not really help the kids and donate that money to some schools? Why not stop trying to spin things and start trying to fix things? (Start with the TIFs.)
Peeps, I think Rahm was too flattered by all our signs about him during the strike. He didn’t see that they were negative, he just saw his name everywhere in big letters and thought we wanted more of him, I suppose. Hey Rahm, you misunderstood! You were supposed to disappear for a while, like your friend. Lay low. Hide out. Not be on my TV every hour on the hour. Perhaps if you’d had better teachers as a child, your critical thinking skills would have been a little better (and you’d be able to memorize 35 seconds of speaking instead of having to read a teleprompter).
Insulting Ad #1 aired during the strike
Insulting Ad #2 aired after the strike